The current revision to the 2009 Manual on Uniform Traffic Control Devices (MUTCD) published by the Federal Highway Administration (FHWA) offers a number of treatment options designed to make traffic signs eye-catching. However, the influence of these strategies on driver behavior required more study.
To learn the effectiveness of MUTCD-provided strategies like adding flashing beacons, colored flags and reflective strips, the FHWA partnered with three state DOTs to conduct field tests and observe drivers’ reactions. The results can help states identify effective treatments for a variety of sign types and locations.
Read the tech brief: Enhancing Conspicuity for Standard Signs and Retroreflectivity Strips on Posts, May 2022
Image source: FHWA